Which of the Following Is NOT True About Category Management

question 68

Multiple Choice

Which of the following is NOT true about category management?

• A)Managing merchandise within a category by brand can lead to inefficiencies because it fails to consider the interdependencies between SKUs in the category.
• B)The category management approach to managing breakfast cereals in supermarkets should have one buyer or category manager who oversees all merchandising activities for the entire category.
• C)A category manager ensures that the store's assortment includes the "best" combination of sizes and vendors.
• D)A category manager chooses vendors that will get the most profit from the allocated space.
• E)A category manager is also called a category captain,and they work with vendors to get the most profit from collaborative relationships.