What Is a Drawback of Utilizing a Category Captain

question 77

Multiple Choice

What is a drawback of utilizing a category captain?

• A)Vendors could take advantage of their position and maximize their own sales.
• B)Retailers tend to ignore best practices advice.
• C)Retailers take advantage of the information and test legal limits.
• D)Retailers can take advantage of their position and minimize competing brands.
• E)There are no drawbacks to utilizing a category captain.

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