Examlex
Which of the following is an example of staple merchandise?
Needs
Needs refer to the basic requirements or essentials that individuals must have to survive and function, such as food, shelter, and safety.
Intangibility
A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.
Subjective Criteria
Decision-making factors based on personal preferences, opinions, or judgments rather than on objective data.
Purchase Decision
The final stage in the buying process where a consumer chooses to buy a specific product or service after considering various alternatives.
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