A Business Philosophy and Set of Strategies,programs,and Systems Which Focuses

question 47

Multiple Choice

A business philosophy and set of strategies,programs,and systems which focuses upon identifying and building loyalty with a retailer's most valued customer is called ______.

• A)customer loyalty management
• B)strategic relationship management
• C)most valued customer management
• D)strategic consumer management
• E)customer relationship management

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Definitions:

Business

The organized efforts and activities of individuals to produce and sell goods and services for profit.

Consumer Goods

Items purchased for personal, family, or household use and enjoyment.

Bankruptcy Code

The set of laws in the United States that govern bankruptcy proceedings, providing for the resolution of insolvency issues.

State Courts

Courts that exist within a particular state in the United States, handling the bulk of legal disputes under state laws.