Why Is Constructing a Customer Database More Difficult for In-Store

question 14

Multiple Choice

Why is constructing a customer database more difficult for in-store transactions than it is for on-line shopping?

• A)Customer returns to the store confound the data.
• B)Store purchases can be made with cash.
• C)Availability of store assortments is not always similar to website assortments.
• D)Store customers are not interested in sharing personal information.
• E)Since customers may be more likely to buy gifts for others in stores than online,it defeats the purpose of understanding the end-user.

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Definitions:

Cash Payments

Transactions that involve the transfer of currency or check from one party to another as a form of payment.

Cash Flows

The net amount of cash and cash-equivalents being transferred into and out of a business.

Income Statement

A financial report that shows a company's revenues, expenses, and profits over a specific period, highlighting operational efficiency.

Contributed Capital

The total value of the cash and other assets received by a company from its shareholders in exchange for shares of stock.