Which of the Following Does NOT Describe Personalization Implemented as a CRM

question 25

Multiple Choice

Which of the following does NOT describe personalization implemented as a CRM program?

• A)It overcomes a limitation of CRM strategies which treat all customers in a platinum segment identical.
• B)With the availability of customer-level data and analysis tools,retailers can now economically offer unique benefits and target messages to individual customers.
• C)The Internet channel provides an opportunity for retailers to automate personalization and efficiently develop relationships similar to those that many small local retailers have with customers.
• D)It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers.
• E)The effective use of customer information in personalization programs creates the positive feedback cycle in the CRM process.

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Definitions:

Hierarchical Structure

An organizational system where entities are arranged in a ranked or graded fashion, from the highest to the lowest levels.

Morphemes

Morphemes are the smallest grammatical units in a language, capable of conveying meaning, such as "un-", "-ing", or "cat".

Sentences

Structures of words that express complete thoughts or ideas, following grammatical rules.

Content Morpheme

refers to a morpheme that carries semantic content, as opposed to a grammatical function, such as nouns, verbs, adjectives, and adverbs.