What Is the Second Step in the CRM Process

question 57

Multiple Choice

What is the second step in the CRM process?

• A)analyzing data
• B)developing CRM programs
• C)constructing a customer database
• D)identifying the target customers
• E)implementing programs

Comprehend the role of emotional and rational processes in leadership theories.

Recognize the historical and theoretical roots of charisma and transformational leadership.

Analyze the impact of leadership styles on follower outcomes.

Learn the attributes and behaviors associated with charismatic leadership.

---

Definitions:

Small Talk

Casual or informal conversation used to establish rapport with clients before moving into the main topic of discussion.

Rapport

A positive, mutual relationship characterized by trust, understanding, and good communication, often established between people in personal and professional contexts.

Sales Presentation

A formal pitch or demonstration given to potential buyers, showcasing a product or service's features, benefits, and value proposition.

Demonstration

An action or process of showing the capability or features of a product or service to a potential customer, often part of a sales presentation.