Why Is Constructing a Customer Database More Difficult for In-Store

question 14

Multiple Choice

Why is constructing a customer database more difficult for in-store transactions than it is for on-line shopping?

• A)Customer returns to the store confound the data.
• B)Store purchases can be made with cash.
• C)Availability of store assortments is not always similar to website assortments.
• D)Store customers are not interested in sharing personal information.
• E)Since customers may be more likely to buy gifts for others in stores than online,it defeats the purpose of understanding the end-user.

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Definitions:

Content Theories

Theories that focus on understanding what motivates individuals by identifying specific factors that stimulate motivation.

Decision Making Theories

The study of the processes by which individuals come to make decisions, including models and approaches to understand these processes.

Negative Inequities

Situations in which individuals perceive that they are receiving less than what they believe to be fair in exchange for their contributions or effort, leading to feelings of dissatisfaction.

Equity Comparisons

Involves assessing fairness in treatment, compensation, and opportunities among employees or entities to ensure justice and motivation.