Which of the Following Statements Is TRUE

question 71

Multiple Choice

Which of the following statements is TRUE?

• A)Frequent shopper programs are inexpensive to implement and manage.
• B)It is easy to make changes in CRM programs.
• C)It is clear that CRM programs increase customer spending and loyalty.
• D)It is hard to gain competitive advantage with CRM as programs can be duplicated.
• E)The effects of frequent shopper programs are unlimited.

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Definitions:

Communicate

The act of sharing or exchanging information, ideas, or feelings through speech, writing, or other mediums.

Marketing Research

The process of gathering, analyzing, and interpreting data regarding market conditions, customer preferences, and competition to inform business decisions.

Marketing Program

A comprehensive plan that outlines the advertising, sales, and promotional activities for a product or service to reach its target market.