What Is Wrong with a CRM Program That Encourages Repeat

question 37

Multiple Choice

What is wrong with a CRM program that encourages repeat buying by offering price discounts?

• A)These CRM programs can be easily copied by competitors and they encourage customers to always be looking for the best deal rather than encouraging a relationship with one retailer.
• B)These CRM programs actually cost the customer more and can damage the relationship between the retailer and the customer.
• C)These CRM programs are very successful and make the retailer an unreasonable amount of profit.
• D)These CRM programs encourage the customer to shop with the competitors.
• E)These CRM programs are discouraged by the retailer sales associates because it causes them more labor.

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Definitions:

Root Mean Square Error

It is a measure used to assess the differences between values predicted by a model or an estimator and the observed values.

Sales Details

Specific information related to the sales transactions of a business, including quantities sold, prices, dates, and customer information.

Value of K

In statistics, it often represents a constant or a specific value in equations and formulas.

Weighted Average Model

A calculation that assigns different weights to different items or data points according to their importance in achieving a more accurate average.