Which of the Following Is NOT True About Huff Gravity

question 54

Multiple Choice

Which of the following is NOT true about Huff Gravity Model?

• A)It is used for estimating the sales of a retail store based on the concept of gravity
• B)It predicts the probability of a customer going to a specific store location
• C)The formula indicates that the larger the size of the store compared with competing stores' sizes,the greater the probability that a customer will shop at the location
• D)It is assumed that a larger size is generally more attractive in consumers' eyes because it means more merchandise assortment and variety
• E)The greater travel time or distance for the consumer,compared with that of competing locations,the higher probability that the consumer will shop at the location

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