Why Would a Discount Store Have a Lower Gross Margin

question 14

Multiple Choice

Why would a discount store have a lower gross margin percent than a jewelry store?

• A)Discount stores are only beginning to explore gross margin in pricing decisions.
• B)Jewelry stores cannot offer the variety that discount stores offers.
• C)Discount stores traditionally do not profit as well as jewelry stores.
• D)Discount stores have a lower priced merchandise strategy.

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