What Is Wrong with the Following Performance Objective Written for a Shop

question 67

Multiple Choice

What is wrong with the following performance objective written for a shop specializing in furs: "To earn $1,000,000 in profit during calendar year 2011"?

• A) The objective is not qualitative.
• B) The objective lacks a specific time frame.
• C) The objective does not state the resources needed to accomplish it.
• D) The objective is not measurable.
• E) The objective is stated appropriately.

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Definitions:

Agency

A business or organization providing a specific service on behalf of another business, person, or group, often in marketing, advertising, or creative services.

Brand

A brand is a unique design, sign, symbol, or name that identifies a product or service and differentiates it from its competitors.

Standard Salary

The typical or average amount of pay that is given to employees within a particular job or industry, often based on factors like experience and location.

Social Media Professionals

Individuals with expertise in creating, managing, and analyzing content on platforms like Facebook, Twitter, and Instagram to achieve marketing and branding goals.