Fingerhut,a Catalog and Internet Retailer,sells a Variety of Merchandise

question 50

Multiple Choice

Fingerhut,a catalog and Internet retailer,sells a variety of merchandise.Their reach is over 500 million homes with a target market of households with annual incomes between $15,000 and $35,000.Fingerhut offers a unique payment plans in order to meet their customers' needs.They also have a sophisticated database management technique which targets marketing activities and minimizes credit risks.This is an example of a:

• A)Retail strategy
• B)Merchandise assortment pan
• C)Mission statement
• D)Retail classification
• E)Marketing segmentation

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Definitions:

Mass Schooling

The widespread availability and provision of education to large populations, typically facilitated through public schooling systems.

French and American Revolutions

Transformative historical events that significantly altered the political, social, and economic landscapes of France and the United States, promoting ideas of liberty and democracy.

Industrialization

The process of transforming economies from primarily agrarian to one dominated by industry and machine manufacturing, significantly impacting social and economic structures.

Manifest Function

The recognized and intended consequences of any social pattern, which contribute to its persistence.