Why Would a Retail Chain Like Victoria's Secret Want to Develop

question 15

Multiple Choice

Why would a retail chain like Victoria's Secret want to develop private brand labels to be sold exclusively at its stores?

• A)to foster customer loyalty.
• B)to gain publicity for the chain.
• C)to upgrade its reputation as a lingerie boutique.
• D)to develop effective distribution strategies.
• E)to take advantage of its mall locations.