Coffee Shop Owner Gail Blumenthal Enjoyed Her Shop,but Her Real

question 58

Multiple Choice

Coffee Shop owner Gail Blumenthal enjoyed her shop,but her real love is antique dishes.When a store site became available near her New Orleans shop,she opened Yesteryear,a store devoted to selling antique dishes and kitchenware.Both stores are doing well,and Blumenthal splits her time between the two establishments.Blumenthal recognized a(n) _____ opportunity.

• A)related diversification
• B)horizontal integration
• C)market penetration
• D)unrelated diversification
• E)vertical integration

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Definitions:

Annuity

A financial product that pays out a fixed stream of payments to an individual, primarily used as an income stream for retirees.

Interest

The charge for borrowing money or the return on investment for lending money, typically expressed as a annual percentage rate.

Investments

Funds committed into ventures with the expectation of earning a return or profit.

Withdraw

To withdraw means to take out funds from an account, remove participation in an activity, or retract from a position or commitment.