Kroger Supermarket Has U-Scan Express Machines for Self-Scanning in More

question 76

Multiple Choice

Kroger supermarket has U-Scan Express machines for self-scanning in more than 200 of its stores.Self-scanning is efficient and popular.The U-Scan Express machine is a touch-screen terminal with scanner and a soothing female voice that guides customers through checkout.One employee can use a computer to monitor the activities at half-dozen self scanners.This is an example of how the _____ environment affects market attractiveness.

• A)social
• B)technological
• C)economic
• D)regulatory
• E)cultural

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Definitions:

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and can be directly associated with the finished product.

Raw Materials Purchased

The total cost of raw materials bought by a company for the purpose of production in a specific period.

Cost Of Goods Manufactured

The total expense incurred to produce products during a specific period, including costs of raw materials, labor, and manufacturing overhead.

Cost Of Goods Sold

The total cost directly linked to the production or acquisition of the goods sold by a company.