If a Chain of Florist Shops Opened a Plant Nursery

question 82

Multiple Choice

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its stores within a 300-mile radius,the chain would be practicing

• A)vertical integration.
• B)channel expansion.
• C)horizontal expansion.
• D)opportunity incrementing.
• E)service marketing.

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Definitions:

Buyer Behavior

The study of how individuals or groups select, purchase, use, or dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Marketing Management

The process of planning, executing, and overseeing marketing strategies and tactics to attract, engage, and retain customers.

Attracting Customers

The strategies and tactics businesses use to draw potential buyers towards their products or services.

Existing One

This term does not seem to have a clear definition in a professional or business context and might not be a standard key term.