Why Is It Advantageous for Retailers to Be Vertically Integrated

question 74

Multiple Choice

Why is it advantageous for retailers to be vertically integrated?

• A)Retailers have the greatest control over its supply chain.
• B)Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer.
• C)Retailers have realized that to stay competitive,they must become vertically integrated.
• D)Customers prefer retailers who are vertically integrated.
• E)There is no advantage to being vertically integrated.