Mystery Shoppers Give Importance to All of the Following Aspects

question 79

Multiple Choice

Mystery shoppers give importance to all of the following aspects EXCEPT:

• A) the attitude of the sales associate toward the shopper.
• B) the manner in which merchandise was displayed in the store.
• C) the knowledge of the sales associate about merchandise he or she was selling.
• D) the responsiveness of the sales associate to the shopper's complaints.
• E) the price of the merchandise offered at the store.

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Definitions:

Store Shelf

The physical space in a retail environment where products are displayed for sale to consumers.

Social Media Marketing

The use of social media platforms and websites to promote a product or service, engaging with the target audience to build brand, increase sales, and drive website traffic.

Print Advertisements

Marketing messages and promotions displayed in printed media, such as magazines, newspapers, brochures, or flyers.

Mobile Ads

Advertisements designed specifically for display on mobile devices, including smartphones and tablets, to reach consumers wherever they are.