A Quota-Bonus Plan Is Applicable When

question 4

Multiple Choice

A quota-bonus plan is applicable when

• A) employee performance exceeds the quota.
• B) performance management is outsourced.
• C) an employee has a salary plan based solely upon performance.
• D) productivity is poor.
• E) there are no other incentives.

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Definitions:

Retargeting

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.

Resegmentation

Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.

Perceptual Map

A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.

Market Positions

The rank or standing of a company's product or brand in a particular market, relative to its competitors.