When a Grocery Retailer Develops Its Own High-Quality Private-Label Organic

question 15

Multiple Choice

When a grocery retailer develops its own high-quality private-label organic food product, this would be a(n)

• A) premium brand.
• B) copycat brand.
• C) umbrella brand.
• D) exploratory brand.
• E) superbrand.

---

Definitions:

Equilibrium Price

The price at which the quantity of a good or service demanded by consumers equates to the quantity supplied by producers, leading to market balance.

Surplus

The amount by which the quantity of something exceeds its demand, often referring to unsold goods or surplus budget in economics.

Quantity Demanded

The sum total of a particular good or service that consumers are inclined and financially equipped to acquire at a determined price range within a given period.

Quantity Supplied

The volume of a commodity or service that producers are prepared and able to supply at a specified price within a certain timeframe.