Which of the Following Is a Drawback of Selling Private-Label

question 82

Multiple Choice

Which of the following is a drawback of selling private-label merchandise?

• A) National brands are far superior to private-label brands.
• B) National brands are produced with better quality.
• C) Significant investment is needed to develop, manage, and market private-label brands.
• D) Gross margins are lower with private-label brands than with national brands.
• E) Designing private-label merchandise is only possible for department store retailers.

---

Definitions:

Wary

Feeling or showing caution about possible dangers or problems.

Involvement

The degree or extent to which an individual is actively engaged in or committed to a particular activity or cause.

Synchrony

The simultaneous action or occurrence of events or processes, often used to describe moments of shared attention or coordination between individuals.

Responsiveness

The quality of reacting quickly and positively to stimuli or needs, often used in customer service, healthcare, and personal relationships.