Which of the Following Is True of the Forecasting Approach

question 36

Multiple Choice

Which of the following is true of the forecasting approach for staple merchandise categories?

• A) Buyers need to find out what customers are going to want in the future.
• B) Forecasts are typically based on extrapolating historical sales.
• C) Buyers for these categories rely heavily upon forecast services.
• D) Buyers for these categories conduct focus group studies to find out consumers' opinions.
• E) Buyers for these categories depend upon category sales forecasts which vendors provide.

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Definitions:

Alter-Casting

A tactic in social interaction where one person imposes a role or identity onto another person, often to influence behavior in a desired direction.

Defining the Situation

The process of interpreting or framing a situation to understand its meaning, implications, and what actions should be taken.

Self-Disclosure

The act of revealing personal information or feelings to others, facilitating intimacy and trust in relationships.

Tactical Impression Management

Deliberate strategies and behaviors individuals use to influence how they are perceived by others.