Which of the Following Is NOT True of Category Management

question 52

Multiple Choice

Which of the following is NOT true of category management?

• A) Managing merchandise within a category by brand can lead to inefficiencies because it fails to consider the interdependencies between SKUs in the category.
• B) The category management approach to managing breakfast cereals in supermarkets should have one buyer or category manager who oversees all merchandising activities for the entire category.
• C) A category manager ensures that the store's assortment includes the "best" combination of sizes and vendors.
• D) A category manager chooses vendors that will get the most profit from the allocated space.
• E) A category manager is also called a category captain and works with vendors to get the most profit from collaborative relationships.

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Definitions:

Trade Dress

Legal term referring to the visual appearance of a product or its packaging that signifies the source of the product to consumers.

Colour Code

The use of colors as a means of communication or to symbolize meanings or associations in various contexts, including marketing, design, and cultural expressions.

Differential Threshold

The minimum difference in stimulation required to detect a change in sensory input, also known as the just noticeable difference (JND).

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, indicating the sensory system's sensitivity.