Why Is Constructing a Customer Database More Difficult for In-Store

question 32

Multiple Choice

Why is constructing a customer database more difficult for in-store transactions than it is for online shopping?

• A) Customer returns to the store confound the data.
• B) Store purchases can be made with cash or third-party credit cards.
• C) Availability of store assortments is not always similar to website assortments.
• D) Store customers are not interested in sharing personal information.
• E) Since customers are more likely to buy gifts for others in stores than online,it defeats the purpose of understanding the end-user.

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Definitions:

Liable

The state of being legally responsible for something, especially in the context of lawsuits or debts.

Storage Shop

A commercial facility used for the storage of goods or personal items.

Damages

Monetary compensation awarded by a court to a person who has suffered loss or harm due to the unlawful act or negligence of another.

Lost Wallet

A situation where an individual's wallet, containing personal identification, credit cards, and cash, goes missing.