Which of the Following Information Does NOT Form a Part

question 40

Multiple Choice

Which of the following information does NOT form a part of the customer database of a retailer?

• A) Details of customer visits to the retailer's site
• B) A complete history of the customer's transactions
• C) Customer preferences such as brands and fabrics
• D) Demographic data for segmentation purposes
• E) Details of competitor patronization

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Definitions:

Situational Variables

Variables that describe aspects of the context or environment that can influence behavior or outcomes.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Belongingness

A human emotional need to be an accepted member of a group, whether it is friends, family, or co-workers, impacting one's sense of identity and relationships.

Perceived Similarity

The extent to which individuals believe they share common characteristics or attributes with others.