Airlines and Credit Cards That Offer Points for Each Dollar

question 19

Multiple Choice

Airlines and credit cards that offer points for each dollar spent are utilizing ________ for effective customer relationship management.

• A) a loyalty program
• B) cookies
• C) share of wallet
• D) market baskets
• E) communities

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Definitions:

Unique Product

A product that offers distinctive features or attributes not commonly found in other products in the market.

Readily Purchased

Referring to goods or services that are available for immediate buy without needing special orders or long wait times.

Selection Priorities

Criteria or factors considered most important when choosing between options or making decisions.

Outsource Activities

The act of delegating certain tasks or operations to external vendors or companies.