Which of the Following Statements Is TRUE of the Customer

question 73

Multiple Choice

Which of the following statements is TRUE of the customer pyramid?

• A) Customers in the iron segment need special attention from the retailer to grow their potential to be better customers.
• B) All customers regardless of their segment must receive equitable promotional benefits.
• C) Customers in the lead segment buy merchandise on sale or abuse return privileges.
• D) Customers in the gold segment are the most profitable and loyal customers.
• E) Customers in the platinum segment place little emphasis on customer service.

---

Definitions:

External Monitoring

The process of observing and analyzing external trends, forces, or competitions that could impact an entity.

Lower-Level Managers

Managers who are responsible for the daily operations of a company, focusing on managing individuals or small teams and implementing the policies and plans set by higher-level management.

Front Line Workers

Individuals directly involved in the delivery of services or production of goods, often directly interacting with customers or clients.

Efficiency

The ability to accomplish a task or objective with the least waste of time and effort; the effectiveness of productive effort.