A _____ Is a Group of Customers Who Are Bound

question 47

Multiple Choice

A _____ is a group of customers who are bound together by their loyalty to a store and the activities the retailer sponsors and undertakes.

• A) frequent shopper community
• B) retail brand community
• C) consideration set
• D) target market
• E) customer pyramid

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Definitions:

Faithless Servant Doctrine

A legal principle that allows employers to recover compensation paid to an employee who has acted disloyally or in breach of contract.

Defendant Compensation

Financial or other forms of reparation awarded to a defendant, typically in civil lawsuits where the defendant may counter-claim against the plaintiff.

Plaintiff Forfeiture

A legal penalty where a plaintiff loses the right to claim certain benefits or privileges due to a failure to meet necessary legal requirements or actions.

Agency Relationship

A legal bond in which one person, the agent, acts on behalf of another, the principal, in transactions with third parties.