The Objective of Huff Gravity Model Is To

question 9

Multiple Choice

The objective of Huff gravity model is to:

• A) determine the hierarchy of retailing activities according to the assortment of merchandise available.
• B) define the relative ability of two cities to attract customers from the area between them.
• C) define the relationship between the size of a shopping area and the area's income levels.
• D) predict the probability that a customer will patronize a store.
• E) create a comparative model which allows the retailer to determine the ideal location.

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