What Is Wrong with the Following Performance Objective Which Was

question 21

Multiple Choice

What is wrong with the following performance objective which was set by a retailer that specializes in advertising collectibles: "To increase sales by three percent on a $400,000 investment in inventory and real estate"?

• A) The objective is not qualitative.
• B) The objective lacks a specific time frame.
• C) The objective does not state the resources needed to accomplish it.
• D) The objective is not measurable.
• E) The objective is stated appropriately.

---

Definitions:

De-Ethnicization

Refers to the process by which a product or brand loses its original ethnic identification and becomes a part of a larger, often global, market.

Homogeneous Cultural Ties

The connections between individuals or groups that share very similar cultural backgrounds and practices, leading to uniformity within the group.

Ethnic Market

Ethnic Market refers to a market segment composed of individuals sharing a common cultural or racial background, often targeted with tailored products or marketing messages.

High-Context Culture

A communication style in societies where people have close connections over a long period and tend to infer meanings beyond the spoken word.