Which of the Following Is NOT True of Changing Performance

question 115

Multiple Choice

Which of the following is NOT true of changing performance beliefs after a retailer gets into the customers' consideration set?

• A) A retailer should focus on improving its performance on all benefits.
• B) A change in a performance belief about an important benefit should result in a large change in customers' overall evaluations.
• C) It is costly for a retailer to improve its performance on all benefits.
• D) Retailers must focus on improving their performance on those benefits that are important to customers in their target markets.

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Definitions:

Personal Control

An individual's belief in their capacity to influence and control events in their own life, impacting motivation and psychological well-being.

Workload

The amount of work assigned to or expected from a person within a specified time period.

Cortisol

A steroid hormone produced by the adrenal glands, involved in stress responses and metabolism regulation.

External Locus

A psychological concept referring to individuals who believe that external forces or events primarily control their life outcomes.