Which Type of Consumer Decision-Making Process Will MOST Likely Result

question 70

Multiple Choice

Which type of consumer decision-making process will MOST likely result in an impulse buy?

• A) Extended problem solving
• B) Habitual decision making
• C) Utilitarian shopping
• D) Limited problem solving
• E) Composite segmentation

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Definitions:

Variance

A statistical measure that represents the dispersion of a dataset relative to its mean, indicating how spread out the data points are.

SAT Scores

Standardized test results used primarily in the United States for college admissions, assessing readiness and predicting academic success.

National Average

Statistical measure that represents the average value of a particular variable or set of data across an entire nation.

Middle-Class Parents

Parents belonging to the socio-economic class that is between the working class and the upper class, typically associated with economic stability and higher levels of education.