Customers Have Two Sources of Information: Internal and External

question 67

True/False

Customers have two sources of information: internal and external.

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Definitions:

Product Composition

The combination of different components, materials, or elements that make up a product.

Prestige Pricing

A pricing strategy where prices are set higher than normal because the product is perceived to have a higher value and status.

Price Lining

A pricing strategy that involves offering products at several different price points to provide options for different customer segments.

Price Lining

A pricing strategy that sets a limited number of prices for a specific category of products, thereby simplifying the choices available to consumers.