A Reference Group Includes One or More People Whom a Person

question 25

True/False

A reference group includes one or more people whom a person uses as a basis of comparison for beliefs, feelings, and behaviors.

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Definitions:

Special Order

A request for a product that is not regularly stocked by a retailer, often requiring a special purchase from the supplier.

Manufacturer

A person or company that makes goods for sale, typically on a large scale.

Widespread Basis

A distribution or operational strategy that targets a broad or extensive range of areas, markets, or audiences.

Specialty Product

Products that are unique, high-quality, or branded, which consumers seek out and purchase with specific intention.