A Retail Market Segment Is a Group of Customers Who

question 104

True/False

A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.

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Definitions:

Simple Step Family

A family form where only one spouse has children from a previous relationship, integrating them into a new familial setup.

Blended Family

A family unit where parents and their children from previous relationships live together as a single household.

Family of Orientation

The family into which an individual is born or adopted, contributing significantly to their initial socialization and development.

Cluttered/Crowded Nest

A situation in which adult children continue living at their parents' home, leading to a household that is more crowded than the typical family unit.