In Order to Get into a Customer's Consideration Set,a Retailer

question 54

Multiple Choice

In order to get into a customer's consideration set,a retailer should:

• A) develop programs to ensure that customers remember them.
• B) limit the options for return and money-back guarantees.
• C) encourage cross-shopping.
• D) limit the information provided to customers on its website.
• E) target their offerings toward satisfying hedonic needs.

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Definitions:

Sensory Register

The component of memory that receives and holds input from the sensory systems for a very short period of time, allowing the brain to process and respond to this information.

Information-Processing Theorists

Psychologists who study how human beings process information, considering the mind as a computer where information comes in, is processed, and leads to certain outcomes.

Inaccurate Testimony

False or incorrect evidence presented by a witness during legal proceedings.

Criminal Proceedings

The legal processes and steps taken in the system of justice involving the investigation, prosecution, and defense of a person accused of a crime.