Tires Plus Is a Store That Specializes in Auto Maintenance

question 11

Multiple Choice

Tires Plus is a store that specializes in auto maintenance and tires. After making sure that it is in the consumers' consideration set, Tires Plus, can ________ to increase the chances that the consumer will select its store for a visit.

• A) offer free fluid checks with each oil change as a new benefit
• B) focus its resources by limiting itself to one advertising medium
• C) use a vertical marketing system
• D) implement a price skimming strategy
• E) focus only on the customers' utilitarian needs

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Definitions:

Statistically Significant

A result is considered statistically significant if it is unlikely to have occurred by chance alone, indicating a genuine effect or difference.

Placebo Effect

The phenomenon in which a person experiences a physiological or psychological improvement after being given a treatment with no therapeutic value, due to their belief in its efficacy.

Experimental Group

In research, the group of subjects who are exposed to the variable under study, used to assess the effect of that variable.

Response Set

A tendency to respond to questions or situations in a particular way, often based on bias or habit, rather than analyzing each case individually.