To Effectively Sell Merchandise Which Typically Involves Impulse Purchases,what Is

question 81

Multiple Choice

To effectively sell merchandise which typically involves impulse purchases,what is the most critical element in the retail mix?

• A) Price
• B) Prominent displays
• C) Advertising
• D) Customer service
• E) Store location

---

Definitions:

Market Price

Represents the amount of money that a buyer is willing to pay and a seller is willing to accept for a good or service at a particular time.

Shortage

A situation where the demand for a product or service exceeds its supply in a market, often leading to rising prices.

Equilibrium Quantity

The quantity of goods or services supplied that is exactly equal to the quantity demanded at the market price.

Supply Increases

A situation where the quantity of a good or service that producers are willing and able to sell at a specific price rises.