When Serving Brand Loyal Customers, Which of the Following Factors

question 94

Multiple Choice

When serving brand loyal customers, which of the following factors is most important for a retailer?

• A) Encouraging cross-shopping
• B) Offering only private-label brands
• C) Offering only national brands
• D) Offering suitable alternatives
• E) Offering specific brands

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Definitions:

Deindividuation

A concept in social psychology that refers to the loss of self-awareness in groups, which can lead to disinhibited and impulsive actions.

Social Loafing

The phenomenon where individuals exert less effort when working in a group compared to when working alone.

Group Outcomes

The results or consequences of actions taken by a group as a whole, which can affect the group’s cohesion, performance, and individual member's satisfaction.

Less Accountable

Refers to a reduced sense of responsibility or obligation to justify one's actions or decisions to others.