Mainland Automobiles Inc

question 1

Multiple Choice

Mainland Automobiles Inc. classifies its market on the basis of income into low, middle, and high income groups. Which market segmentation scheme has the company used?

• A) Benefit segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Composite segmentation
• E) Psychographic segmentation

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Definitions:

Transference

According to psychodynamic theorists, the redirection toward the psychotherapist of feelings associated with important figures in a patient’s life, now or in the past.

Psychodynamic

A psychological theory focused on the structured examination of the mental forces driving human behavior, feelings, and emotions, with an interest in their connection to experiences from early life.

Resistance

An unconscious refusal to participate fully in therapy.

Cognitive-Behavioral Therapy

A type of mental health therapy that addresses issues by changing unhealthy feelings, actions, and thinking patterns.