Gibson's Is a Clothing Retailer

question 100

Multiple Choice

Gibson's is a clothing retailer. It divides its market based on the age group of the customers and accordingly designs its merchandise. Which of the following approaches of market segmentation has Gibson's used?

• A) Lifestyle segmentation
• B) Benefit segmentation
• C) Geographic segmentation
• D) Psychographic segmentation
• E) Demographic segmentation

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Definitions:

Mulla Sadra

A Persian philosopher who led the Iranian cultural renaissance in the 17th century and is known for his contribution to Islamic philosophy, particularly the transcendent philosophy or al-Hikmah al-Muta'aliyah.

God's Relationship

The way in which the divine or a deity is understood to relate to and interact with the world and its inhabitants.

Persian Philosopher

A philosopher originating from Persia (modern-day Iran) known for contributing to the rich tradition of Persian intellectual thought throughout history.

Nondominant Traditions

Cultural, philosophical, or religious traditions that have not been the principal focus or held significant power in mainstream society.