Which of the Following Segmentation Methods Would Be Most Appropriate

question 46

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling children's apparel?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

---

Definitions:

Repossessed

The act of taking back goods or property by a seller or lender from the buyer or borrower due to non-compliance with the terms of the sale or loan.

Resold

The act of selling an item or property again, especially after purchasing it from the original seller.

Registration

A legislated requirement for incorporating a company in some jurisdictions in Canada.

Personal Property Security Act

A body of law that governs the rights of creditors and debtors with respect to personal property used as security.