________ Is the Segmentation Method That Uses Multiple Variables to Identify

question 38

Multiple Choice

________ is the segmentation method that uses multiple variables to identify customers in the target segment according to their benefits sought, lifestyles, and demographics.

• A) Hedonic need identification
• B) Buying situation segmentation
• C) Composite segmentation
• D) Multiattribute model
• E) Trickle-down approach

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Definitions:

Trade Discounts

Reductions in the listed price of goods and services, offered by sellers to buyers in the business-to-business market.

Wholesalers

Businesses that buy goods in bulk from manufacturers or distributors and sell them in smaller quantities to retailers or other businesses.

Merchandising Company

A business that purchases finished products and sells them to consumers without changing their form.

Inventory

Goods or materials a business holds for the purpose of resale or production.