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How Do Reference Groups Influence the Buying Decisions of a Person

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How do reference groups influence the buying decisions of a person?


Definitions:

Contingency Reinforcement Schedule

A plan or method in operant conditioning by which a certain behavior is reinforced based on meeting specific conditions or criteria.

Differential Reinforcement Schedule

A schedule of reinforcement in which a specific number of behaviors must occur within a specified time in order for reinforcement to occur

Variable-Ratio Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, leading to a high and steady rate of responding because the exact number varies.

Fixed-Ratio Schedule

A type of reinforcement schedule where a response is reinforced only after a specified number of responses, leading to a high and steady rate of response.

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