Which of the Following Is True of Retailing Activities in the BoP

question 62

Multiple Choice

Which of the following is true of retailing activities in the BoP market?

• A) Retrofitting business models used in the more developed markets has proven successful.
• B) Most people in BoP markets live in rural areas with limited access to mass media.
• C) The ideas used in BoP retail marketing are similar to conventional retailing strategies.
• D) High local demand results in low prices for consumer goods.

---

Definitions:

Consideration

The degree of empathy, respect, and understanding a leader or organization shows towards its members.

Precondition

A condition that must be met or required before another event or operation can occur.

Initiating Structure

A leadership behavior that focuses on defining roles, tasks, and relationships in the pursuit of goal achievement.

Task Structure

The degree to which job tasks are defined, including clarity, procedures, and goals, influencing how tasks are executed.