A Retail Mix Refers to

question 41

Multiple Choice

A retail mix refers to

• A) a strategy for identifying primary competitors through market research.
• B) the idea of selling similar merchandise using different types of retail outlets, such as drug and department stores.
• C) the concept of offering merchandise not typically associated with their type of store.
• D) a set of decisions retailers make to satisfy customer needs and influence their purchase decisions.
• E) a retailer's decision to undertake wholesaling and manufacturing activities.

---

Definitions:

Unforeseen

Referring to events or outcomes that were not predicted or expected, often leading to unexpected challenges or opportunities.

Danger

The possibility of harm, injury, or adverse consequences.

Bystander Effect

People are less likely to help in an emergency when they are with others than when alone. The greater the number, the less likely it is that anyone will help.

Helping Behaviour

Acts performed with the intent to benefit others, without anticipation of any personal gains.