Suppose You Are Committed to Owning a $140,000 Ferrari

question 28

Multiple Choice

Suppose you are committed to owning a $140,000 Ferrari. You believe your mutual fund can achieve an annual rate of return of 9 percent and you want to buy the car in 7 years. How much must you invest today to fund this purchase assuming the price of the car remains constant?

• A)$74,208.16
• B)$76,584.79
• C)$77,911.08
• D)$78,019.82
• E)$79,446.60

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Definitions:

GRPs

Gross Rating Points, a measure used in advertising to indicate the size of an ad campaign's audience across various media platforms.

CPM

An advertising metric that stands for "Cost Per Thousand" impressions, indicating the price of 1,000 advertisement views on a webpage.

Reach

The total number of different people or households exposed to an advertising campaign, message, or channel over a specific period.

Advertising Appeal

The underlying theme or idea used in an advertising campaign to attract the target audience’s interest and persuade them.