A Multinational Company Working in a Less-Developed Nation Will Face

question 63

Multiple Choice

A multinational company working in a less-developed nation will face ethical relativism when:

• A)the local customs of the less-developed nation come into conflict with the company's policies.
• B)the less-developed nation is characterized by social stability and economic growth.
• C)the local customs of the less-developed nation accommodate the company's code of ethics.
• D)the less-developed nation possesses a bureaucracy that is related to a logical reality.

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Definitions:

Seiko

A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.

Pulsar

A highly magnetized, rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles.

Multibranding Strategy

A marketing approach where a single company owns or manages multiple brands in the same product category, differentiating each to target different market segments.

Product Failure

Occurs when a product does not perform as intended or fails to meet consumers' expectations, leading to its withdrawal from the market.